Why this check matters
Market datasets measure different behaviours and should never be converted into outcome claims.
Casino interfaces reward speed. A useful check slows the decision just enough to capture the field that changes cost, legality or recourse.
A repeatable method
Start with this question: Is this demand, shelf visibility or catalogue coverage? Record the answer, its source, currency or jurisdiction where relevant, and the date.
Then run the checklist: Name the metric; Name the date and geo; Do not predict wins; Separate brand availability. If the answer changes between a promotion page and the terms, keep both captures and treat the stricter condition as the unresolved risk.
What a pass looks like
A pass is not a green badge. It means the required fields are present, internally consistent and linked to a responsible entity. Missing information is a finding, not an invitation to guess.
Evidence checklist
- Name the metric
- Name the date and geo
- Do not predict wins
- Separate brand availability